I don't think saying the full name of the institution is doing it any favors, either. Universal Technical Institute. Universal, really? Wow, that's pretty far reaching. I get that they needed something that sounded impressive, with a little kick to it, because Technical Institute is, well, a little technical. What's more impressive than Universal? And if you really want something with a kick, a Urinary Tract Infection might just do the trick.
This is a good example of why you should test the title of ANYTHING out on a few people before you go to market. Otherwise, your message may not come across well when you assert, "UTI is right for you!"