Reviews Rule the World

It’s true. And I think it’s for the better. Because that’s the culture of commerce we now live in, it can be hard to get a new product or voice off the ground. So, I’m asking for help. I would love to provide free content of my work to ten people who agree to give it an honest review. If you can carve out a few minutes of your day, please, help a girl out.

I’ll send you a pdf of Sylvie and the Spark. Take a look (it's short, a novella around 27K) and review it on Amazon. I’m only asking for honest, genuine feedback. Here’s the catch, Sylvie is an erotic comedy, so you have to be okay with a few graphic scenes and four-letter words. If that sounds like your kind of pleasure reading, please email me at giannadaybooks@gmail.com. If you write something along similar lines, I’d be happy to provide an honest review of your work, as well. 

Universal Technical Institute or Urinary Tract Infection?

Cold weather forced me to the treadmill. I'd rather run outside, but winter is just so... cold! The treadmill at the gym is one of the few places where I see commercials. One came on for Universal Technical Institute. Obviously, whoever came up with this name never had a Urinary Tract Infection, because if they had, they surely wouldn't have named their place of education after this unfortunate ailment. The man on the commercial spent thirty seconds singing the praises of UTI; all I could do was crave cranberry juice.

I don't think saying the full name of the institution is doing it any favors, either. Universal Technical Institute. Universal, really? Wow, that's pretty far reaching. I get that they needed something that sounded impressive, with a little kick to it, because Technical Institute is, well, a little technical. What's more impressive than Universal? And if you really want something with a kick, a Urinary Tract Infection might just do the trick. 

This is a good example of why you should test the title of ANYTHING out on a few people before you go to market. Otherwise, your message may not come across well when you assert, "UTI is right for you!"